Privacy Policy | InnerTrail Sweden

Last updated: January 2026
Data Controller: Friluft Sweden (enskild firma), operating the InnerTrail Sweden retreat concept.
Organization number: 870106‑7715

Contact:
Storån, 842 97 Ytterhogdal, Sweden
Email: info@friluftsweden.com
Phone: +31 6 20 76 90 23

This Privacy Policy explains how we collect, use, disclose and protect your personal data when you visit our website, register or book retreats offered under the name InnerTrail Sweden. By using our website and services, you agree to the collection and use of information in accordance with this policy. 

 

1. Personal Data We Collect

  • We may collect personal information you provide directly to us, including but not limited to:
    Your name, address, telephone number, email address and emergency contact information
    Booking and payment information (e.g., flight details, retreat preferences)
  • Information related to your retreat participation (e.g., dietary requirements, health notes.
  • Technical data such as IP address, browser type and usage data when you visit our website

We collect this information to provide and improve our retreat services, to communicate with you, and to manage bookings and payments. 
booking and payment information (see our Terms & Conditions)

 

2. How We Use Your Data

We use your personal data for the following purposes:

  • Booking and service delivery. To confirm and manage your retreat participation
  • Communication. To respond to inquiries, send confirmations and provide updates
  • Website improvement. To analyse website usage and performance
  • Legal compliance. To comply with applicable laws and regulations, including safety and accounting requirements

We do not sell your personal data to third parties for marketing purposes. 

 

3. Legal Basis for Processing

We process your personal data based on one or more of the following lawful grounds:

  • Contractual necessity – processing is necessary to perform the retreat agreement you have entered into.
  • Legitimate interests – for communications, service improvements and legal compliance.
  • Consent – where required (e.g., marketing emails, cookies). 

 

4. Data Sharing and Disclosure

Your personal data may be shared with:

  • Service providers acting on our behalf (e.g., booking systems, payment providers)
  • Authorities as required by law
  • Partners necessary to deliver retreats (e.g., accommodation or activity partners)

We require all third parties to protect your data in accordance with GDPR standards. 

 

5. Data Retention

We retain your personal data only as long as necessary for the purposes described in this policy, or as required by law. Retention periods may vary depending on legal requirements or business needs. 

 

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve user experience, measure website performance, and analyse usage patterns. If tracking technologies are used, we will obtain consent where required under GDPR. You can manage cookie preferences through your browser or our cookie banner tool. 

 

7. Your Rights under GDPR

Under the GDPR, you have rights regarding your personal data, including:

  • Access – you can request a copy of the data we hold about you.
  • Correction – you may request correction of inaccurate or incomplete data.
  • Deletion (‘right to be forgotten’) – you can request deletion, subject to legal obligations.
  • Restriction or objection – you can ask us to limit processing of your data.
  • Data portability – request transfer of your data to another controller where applicable.

To exercise any of these rights, contact us at info@friluftsweden.com. 

 

8. Security

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse or destruction. 

 

9. Children’s Privacy

Our services are not directed toward children under 16, and we do not knowingly collect personal data from children without parental or guardian consent. 

 

10. Changes to This Policy

We may update this Privacy Policy to reflect changes in legal requirements or our data practices. The updated policy will be posted on this page with a new Last updated date. 

 

Contact

If you have questions or concerns about this Privacy Policy or your personal data, you can contact:

Friluft Sweden (enskild firma) Operating InnerTrail Sweden
Storån, 842 97 Ytterhogdal, Sweden
Email: info@friluftsweden.com
Phone: +31 6 20 76 90 23